We Make Things That Matter...
by helping kids without a family find a loving home.
Earlier this year, I was a guest at a gathering of young entrepreneurs. My role was to help them think about the messaging and branding of their startups. At one point during the two days we were together, I was interviewed in front of the group about my experience. The interviewer’s first question: “What is a brand?”
With that question, the interviewer was making the point that a brand is much bigger than a logo and colors. So what is it?
By Jason Locy