Bringing change through design


Matchbook Learning

A Detroit elementary school achieves double-digit gains in proficiency across all grades and breaks out of its bottom 5% status.



A toy company increases year over year sales by 71%, while pushing back on traditional holiday tactics by promoting giving over getting.


Adoption Journey

Children without a family find a home as more families engage with the adoption process.


Send Relief

A national disaster relief organization and volunteer network prototypes new ways of engaging and growing their volunteer network.

Latest blog posts


Earlier this year, I was a guest at a gathering of young entrepreneurs. My role was to help them think about the messaging and branding of their startups. At one point during the two days we were together, I was interviewed in front of the group about my experience. The interviewer’s first question: “What is a brand?”

With that question, the interviewer was making the point that a brand is much bigger than a logo and colors. So what is it?

By Jason Locy